Cookies & Technology Policy

Legal Entity: Journeys Worldwide ABN 37 624169375 trading as African Signature Journeys

Trading As: African Signature Journeys

Effective Date: 14th January 2026

1. Introduction

To provide the high-end, personalised service expected of African Signature Journeys, our website and the GlobalThinkingApp utilise cookies and modern web technologies. This policy explains what these technologies are and how we use them to enhance your journey-planning experience.

2. What are Cookies?

Cookies are small text files placed on your device. They help our website recognise you, remember your preferences (like your preferred African destinations), and ensure the site functions securely.

3. How We Use Technology

We categorise our technology into four areas:

3.1 Essential Technology

These are required for the website to function. They allow you to move around the site and use essential features, such as our secure booking forms within the GlobalThinkingApp. Without these, the site cannot perform correctly.

3.2 Performance & Analytics

We use tools (such as Google Analytics) to understand how visitors interact with African Signature. This helps us identify which itineraries are the most popular and where we can improve the user experience. All data is aggregated and does not identify you personally.

3.3 The AI Concierge (GlobalThinkingApp)

Our website utilises an AI-powered Concierge. To provide a seamless conversation:

  • Session Memory: The AI uses “Session Cookies” to remember what you have asked during a single visit so you don’t have to repeat yourself.
  • Personalisation: If you return to the site, the GlobalThinkingApp protocols may recognise your previous interests to provide more relevant travel suggestions.

3.4 Marketing & Retargeting

We may use “Tracking Pixels” (such as Meta or Google) to show you relevant African Signature offers on social media or other websites after you have visited us. You can opt-out of this via your browser settings.

4. Managing Your Preferences

You have the right to decide whether to accept or reject cookies.

  • Browser Controls: You can set or amend your web browser controls to accept or refuse cookies.
  • GlobalThinkingApp Settings: Within our app environment, you can manage how much of your interaction history is stored for personalisation purposes.

5. Third-Party Technology

While we carefully select our technology partners (including the GlobalThinkingApp), we do not control the cookies used by third-party links (such as airline websites or external lodge galleries). We recommend reviewing their specific policies when leaving our site.

6. Updates to this Policy

As technology evolves, we may update this policy. We encourage you to review this page periodically to stay informed about how we are protecting your digital experience.

For any questions please feel free to contact us via email at hello@africansignature.com